Most businesses don’t understand how powerful and cost-effective the use of video can be in their marketing, sales and training efforts. A little education with your present and future customers goes a long way to enlighten them and close the sale.
Here are 10 powerful tips you can use today to help sell the value of video as a sales and marketing tool for your clients:
1 – Direct mail campaigns which are printed generate average response rates of 0.5 – 2.0%. In comparison, direct video campaigns generate average response rates of 30 – 40%.
2 – Effectively using video footage can help a small company present itself professionally as a much larger national or international organization.
3 – The same video footage can be used in multiple contexts – web site, trade show, sales calls, group settings, investor presentations, press releases and advertisements.
4 – Video is the best way to present product demonstrations and boost sales.
5 – Video can tell a powerful story of how a non-profit organization helps people and communities.
6 – Video captures viewers’ emotions, and buying decisions are typically made on an emotional level.
7 – Video presents a consistent message every time for every viewer. This guarantees the same level of professionalism and enthusiasm for each presentation.
8 – Video shows products and services in action. The best print brochure can’t do that.
9 – Before-and-after video footage is an effective sales tool.
10 – Use of sound and special effects can make an ordinary product demonstration exciting and memorable.
Combine this information with other benefits unique to your business and create a flyer, brochure, e-mail marketing piece or DVD! Video is a fantastic way for businesses to market their products and services. You know it…we know it…make sure your customers know it